In this video Bob Eckert, the Health-care Practices Lead from New & Improved, and Gail Brill, of Gail Brill Design (sorry we were fast prototyping in a pandemic with new software, sound problems improve as the video goes on) we explore the questions: 1) Assuming we first take care of Health Care Workers and vulnerable populations with PPE, Should the general public wear masks?
2) If you are going to make a "home-made mask" how best to do it?
3) Why the stage of "Gather Input & insight" in the Universal Creative Process is so important
4) Why we need to "Prototype and Strengthen"... Rapidly.
More about the Universal Creative Process here:
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