We're Working on It Podcast Series Episode #3 preview Full episode available here:
When we consult for financial advisors, we're often asked which marketing tactics have the best return on investment. In February, the Kitces Report released a study that surveyed 800 advisors to find the true Client Acquisition Cost (CAC) of each marketing category, including both the hard dollar costs and the time costs.
In this episode, we talk about why advisors fail to consider the time costs of "free" marketing like networking, and why any discussion of efficiency should consider your target market, career stage, and liquidity.
Full episode available here:
0 Comments